Producer Portfolio.

Lennert is active as Creative Producer at We Are Era NL in Amsterdam.

We Are Era NL organised the 2023 YouTube Festival event including a pre-experience, main show and after-party. A spectacular evening for advertisers, brands, and creators with performances from Loreen, De Jeugd van Tegenwoordig, and Afrojack. Link
Responsible for overall event concept, show design, visual content, show scripting, and run of show.

Thanks to Eurosport and HBO Max, ERA got the chance to work on a very special production for the 2024 Olympic Games in Paris! 🥇

The production included a total of 22 videos, divided into two formats.
It started with 5 episodes of 'On a Journey to Paris' in which Nesim el Ahmadi & Fraasie got into the Olympic atmosphere by stopping at various places along the route for interviews with locals and sporting challenges. The series aired on HBO Max and Supergaande. Link.
Responsible for concepting, scripting, pre-production and part of the on-site crew as Creative Producer.

ERA was allowed to organize the YouTube Festival 2024 on behalf of Google, where marketers, leaders, creators and more gathered to hear captivating content, enjoy best-in-class video examples and exciting insights! 🎪 From talented creators and impressive customer cases to a spectacular finale with Gerard Joling. NikkieTutorials guided us through the program, and at the afterparty we enjoyed performances by Zoë Tauran, Jonna Fraser, Gyatso and even the Vengaboys. Link.
Responsible for event concepting, scripting, speaker management, host support, content production & client consultation.

The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Netherlands in the past year. In 2024, We Are Era NL was in charge of the event. Link
Responsible for show scripting, run of show, video concepting & on-site script support.

Thanks to Eurosport and HBO Max, We Are Era got the chance to work on a very special production for the 2024 Olympic Games in Paris! 🥇 Once they arrived in Paris, 'Medaille Matties' began, in which Nesim & Fraasie reported daily on their experiences at the Games during the Olympic Games, full of challenges, sports moments and entertaining interviews with fans and athletes. The show was shown on HBO Max and Eurosport that same evening and was boosted with social teasers on the channels of Eurosport, Nesim and Fraasie. Link
Responsible for concepting, scripting, pre-production, editorial and shared project management.

Google Think 2024 is an AI-focused event for clients to better understand the current developments and future use of Artificial intelligence. In Theater Amsterdam, We Are Era NL organised an all-round event epxerience with unique and sensational content. Find the recap here.
Responsible for show scripting, technical run of show, speaker handling, and showcalling.

For the new brand positioning of Pisang Ambon, we had the opportunity to organize and promote the One & Only's event through a well-suited influencer mix. Link.
Responsible for event concepting.

The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Netherlands in the past year. In 2023, We Are Era NL was in charge of the event. Link
Responsible for visual content, show scripting, run of show, video concepting, directing, and stage managing.

By joining forces to host the FIFA Women's World Cup 2027™, we – the Football Associations of Belgium, the Netherlands and Germany – will break new ground for the FIFA Women’s World Cup™ and for women’s football across all 211 FIFA Member Associations. We Are Era NL is BNG2027’s lead content agency. Find the Breaking New Ground Instagram here.
Responsible for content strategy, creative concepting, high-level planning, project management, client handling and overall content management. In addition, producer and director at shoots with players, directors and members of the KNVB, RBFA and DFB.

For the release of the Barbie movie on HBO Max, Era was responsible for the PR send-outs and the influencer selection.
Responsible for send-out concepting, product selections, content ideas and design concepting.

TBD. Link.
Responsible for concepting, scripting, pre-production and on-site as Creative Producer.

By joining forces to host the FIFA Women's World Cup 2027™, we – the Football Associations of Belgium, the Netherlands and Germany – will break new ground for the FIFA Women’s World Cup™ and for women’s football across all 211 FIFA Member Associations. We Are Era NL is BNG2027’s lead content agency. Find the BreakingNew Ground website here.
Responsible for content strategy, creative concepting, shoot direction, high level planning, project management, client handling and overall content management.

HelloFresh NL/BE were looking for new Back2School hero videos to be distributed as pre-rolls. We Are Era NL produced 4 videos and custom snippets including relatable and fitting influencers.
Responsible for concept development, scripting, and on-site as Creative Producer.

PRODUCER PORTFOLIO.